COCA-COLA + GOOGLE | A Promise Kept

Coca-Cola has developed a heartfelt image proudly encompassing the world under something beyond one soft drink, but a promise made when embracing the Brand.

“Coca-Cola Brings People Together. Google powers that Human Choice.”

They challenged us to bring this message through the digital & mobile agent and so we did that. We felt strongly that digital advertising today is often long on engineering but short on passion. We need to change that.

The good news is, that any brand can make ads like these, and even better ones. You just need to open up to the possibilities. Therefore we designed an interactive vending machine with the power of Google Translate to send a Coke with a message & have the lucky recipient send a message in return. The overall experience is not only fun, and meaningful connections are not easily forgotten, but it helps break barriers across cultures. And the experiential element, along with the rational benefits provided helps live the promise

We shifted the way the industry approached digital advertising with inclusive work people will remember and share 50 years from now... This is the third dimension of advertising; it’s immersive and emotive.