Brathwait Watches Limited Edition • The Sherpa “Beyond the Mountains” | Everest, Nepal

The Challenge : BRATHWAIT Watches, originating in Oslo, Norway, approached me to lead to bring their Global Brand watched collection into the limelight, to showcase not inly their minimalist, beautiful design, but also bring back the nostalgic pre-war fashion style, all the while showcase their companies philanthropic philosophy and discover the never before true stories of cultural heroes.

The Creative Approach : I conceptualised the “Beyond the Mountains Campaign”, executed the project from inception to completion, designed of the watch piece (and) photographed the campaign as seen in Esquire Magazine, Hypebeast and Pause, a brand project and watch to bring to life the real stories of the Real Mountaineers of Everest, their sacrifice, and the impact to their families : The Sherpas. We decided to travel to Nepal and showcase the lives of 3 Sherpa Mountaineers who climbed Everest a combined 29 times and climb Everest switching roles and doing the job of the Sherpas themselves, and bring their stories in International Editorial and Look Book of their families, who are often left in poverty after their tragic deaths while reaching the top,

The Solution : We launched an automatic time-piece inspired hand made in Italian craft leather inspired by the Sherpas around the ‘Beyond The Mountains’ campaign which was shot 4000 meters above sea level in the Langtang region of the Himalayas. Presenting hard-working average men, striving to survive and support their families to showcase the core of the name BRATHWAIT to showcase the qualities from every day gentleman, as inspired by [Richard Brathwaite] a contemporary of Shakespeare, and the man who invented the rules of being a gentleman & gentlewoman : The English Gentleman (1630) and The English Gentlewoman (1631) : books on social conduct that are of interest to the social historian in England.

The Impact : We sold a record number of Watch Pieces and raised over $200,000 for the families of the Sherpas lost in the peaks of Everest.