Sony Pictures International | Convergence Rebrand

Lead Multi-Brand Convergence Strategy for Sony Rebrand including Music, Film, Electronics, and Television focused on the Latin American & North American Regions, managing a team in various offices internationally, as well as digital production firms. How? In two parts :

1/. By leading digital the internally utilizing Mobile & Digital Platforms development as a connection point for brand meet

2/. Building Multi-Brand value proposition as to work cohesively as a single value Package for Sony Sponsorship & Partners Packets. New business acquisitions, growth strategies lead to an increase in our deck with the following brands.