VOGUE | Diaries of a Model | Fashion Week

The Challenge : Vogue approached me with a need to envision a new approach to bring to audiences a special insight into Fashion Week New York | London | Paris | Milano and provide a new perspective on the Fashion Reality of those iconic figures which graces the pages og VOGUE Globally.

The Creative Approach : The fashion-publishing industry had a missing gap which had been starring at them in the face for quite some time. The perception by fashion publications had always been from the outside-in, the image of the Milan, New York, London & Paris Fashion Week had been carefully manicured without any real connection with the fan base.

The idea was to give the reporting power to group selected models, to write and photograph behind the scenes, transforming them into Fashions Impact Makers Working closely with Vogues Director of Photography, we gave a never before seen access to the backstage of Fashion Week creating the first ever Diaries of a Model.

The Metrics : The Unparalleled Success of lead to an global increase of their digital fan-base to over 45% and created a new permanent vertical in their Digital Platform.