NECK•ONE | Music Tech Startup
Lead the introduction into the market of a new Brand Portable Music Player & create a new form of musical expression. Develop brand image & strategy, create a full scope campaign, including Mobile Connectivity platform, product & package design. Developed Product Manifesto, Vision, & Realization Strategy to guide the company moving forward. Collaborate in early-stage product design concepts, including usability + performance.
There were brand challenges to overcome : the obtrusive product design generated an initial hesitancy, we were facing a late market induction with no brand image nor stable presence, and counted on a low budget ($10k USD total).
My approach was simple : Music was never meant to be hidden. Music was Meant to be Heard. To be shared. To touch others & break stereotypes. To unite. To Express. The social ‘Norm’ is overrated. Hiding behind pods is conformity. Break all Barriers & Crack the Shell.
You are the music you choose to share. You become the moments you choose create. Because, in the end, we all become stories. That is the music we leave behind..Never Hide. Keep Loud.
BRAND EVOLUTION | FROM NECKSOUND TO NEK.ONE
Strategically I built Neck•One’s corporate backbone by reimagining the brand icon design to fit the story narrative focused on musical self-expression & identity.
I centered the approach to engage a full scope media presence in digital, and mobile formats, tailor product design & packaging, and created a manifesto as a guide stabilizing the brand for future growth, & develop a market strategy for product launch & renaming the production from necksound to Nek•One.
ORIGINAL BRAND ICON | NECKSOUND
BRAND IMAGE EVOLUTION | NEK.ONE
MANIFESTO | NEK.ONE
“MUSIC SEEPS INTO ALL OF US. THROUGH EVERY PORE.
HUMMING
CONVERGING
PLAYING WITH YOUR MELODY WITHIN
CREATING A COMPOSITION FORMED
BY THE MOMENTS
MOLDED BY EACH OF US
SIMPLY BECAUSE,
WE ARE HERE ;
IN THIS TIME.
TO EXPRESS,
TO SHARE,
TO BREAK THROUGH BARRIERS
TO UNDERSTAND
THROUGH A UNIFORMED SEA OF MELODIES
ACROSS CONTINENTS
COUNTRIES
COLORS
BELIEFS
UNITING THE WORLDS
OF MILLIONS HEARTS
INTO A RHYTHM UNIQUE TO EACH
EMBRACED BY ALL
NEK.ONE”
Print=Inspire Campaign
Through the print campaign, I gathered legendary photographs to show Music was Meant to be Heard, to be shared, and to inspire those it comes to contact with, by connecting great Music Impact Makers through a social media print-campaign strategy.
AD IDEATION & BRAND DIRECTION EVOLUTION
Developed Brand-Driven message used in Ad Campaign for Nek.One’s multi-use range of experience.
MOBILE DESIGN PLATFORM
Directed UX /UI App development, including product Creative + Art Direction direction & design visuals for apple & android functionalities.
DIGITAL IDEATION STRATEGY | PRESENT IMPLEMENTION
Provided Digital Product strategy for sales based web presence ensuring it focus on the trendsetters, and game changers target market most adept to aquire product such as skaters, surfers, and music creators.
PRODUCT ART DESIGN
Here, I took the approach to create multiple art directions by providing each product a color-individuality base on life-to-day expression for each Nek.One piece.
